01Kathanika Media
Building the next generation of media.
Original IPs, content systems and distribution built for repeat attention.
02IP Building
We build IPs. Not just content.
Every IP is built with a distinct audience, purpose and identity — then grown through consistent content and distribution.
03Scale
12+ IPs. 3 Cr+ monthly reach.
A growing Telugu and English portfolio shaped around distinct communities and viewing habits.
04What comes next
Content, community, distribution and marketing — together.
Kathanika brings the pieces together to build media properties that can grow with their audiences over time.
02Media changed before.
Why Kathanika / What we do
Media changed before.
It is changing again.
We build and operate media IPs, learn directly from audiences and bring that understanding into brand work.
01
Public attention was shaped by publications and print-led institutions.
02
Satellite TV
Broadcast networks became the dominant layer for mass audiences.
03
Independent Digital IPs
Creators and media properties began building direct audience relationships.
04
Kathanika
Content, community, distribution and marketing come together around strong media IPs.
Ownable formats with a distinct point of view.
Long-form, short-form, podcast and YouTube systems.
Packaging and publishing built around audience behaviour.
Repeat attention, not one-off reach.
03
Episodes
Watch Kathanika.
Original shows, conversations and ideas from the Kathanika network.
01
Kaushik and Co
02
A Dialogue with swathi
03
Politics with Genz
04
Curious Nikhil and Prudvi Show
05
Dad Sense
06
Decoding Democracy with Dr. JP
07
The Great Indian Points and Miles
08
The Nikhil Gunda Show
09
