01Services
Every IP has an audience, purpose and identity.
That principle also governs our client work: we define what the media property is for before we decide what to publish.
02
Billable capabilities
What Kathanika delivers.
Each capability is built as an end-to-end operating system, not a single deliverable.
Content as a Service
Strategy, formats and recurring content built around a clear audience and business objective.
- Content strategy and recurring format design
- Editorial calendar, scripting and production workflow
- Publishing system built around a defined audience
Reels as a Service
Short-form storytelling designed for discovery, recall and repeat viewing.
- Short-form concepts and hook development
- Editing, captions, packaging and platform formatting
- High-frequency reel pipeline for consistent discovery
Podcast as a Service
Concept, studio production, editing, packaging and distribution for long-form conversations.
- Format, guest and episode planning
- Studio production, editing and audio finishing
- Episode packaging, clips and publishing support
YouTube as a Service
Channel strategy, formats, packaging and publishing systems built for consistent growth.
- Channel architecture and repeatable show formats
- Thumbnail, title and packaging strategy
- Publishing rhythm and performance-led iteration
End-to-End Production
From pre-production to final delivery: crew, direction, cameras, sound, art and post-production.
- Pre-production, crew planning and direction
- Camera, sound, art, lighting and on-ground production
- Editing, colour, sound mix and final delivery
Social Media Management
Editorial calendars, publishing, community management and platform-native creative.
- Platform-specific editorial calendars
- Publishing, community response and reporting
- Creative systems designed for each social channel
Distribution & Audience Growth
Packaging, publishing and distribution designed to put the right content in front of the right audience.
- Content packaging for reach and retention
- Publishing and cross-platform distribution
- Audience insight loops to improve repeat attention
IP Development
Turn a content idea into a recognisable media property with a clear audience, format and identity.
- Audience, purpose and positioning definition
- Format, identity and recurring content architecture
- Launch roadmap and long-term property development
Brand Building
Build a distinct brand narrative, content language and media presence that stays consistent across platforms.
- Brand narrative and communication architecture
- Visual and editorial content language
- Consistent media presence across priority platforms
Personal Branding
Personal brand strategy and content systems for founders, doctors, CEOs and investors.
- Positioning for founders, doctors, CEOs and investors
- Thought-leadership themes and repeatable content formats
- Content systems that build trust and category authority