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Industry and Academia - recognized shows

16+ platforms for content distribution

2000+ episodes produced

Features in CAT-A Mainline publications

Multilingual Expertise

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What we do?

What we do?

We work with our clients across a range of activities including the finalization of the show’s scope and format, guest identification as well as the actual recording and distribution activities 

End to End Podcast Development

Pre-production

Ideation, planning, strategy, budgeting, scripting and research

Production

Recording, line management across vendors, technical assistance

Post Production 

Editing, mixing and mastering, packaging, quality check, show notes and transcriptions, visual branding 

Communications and Distribution

Developing a hosting site, connecting to distribution platforms, regular publishing of episodes, scheduling content for social media platforms and creating other forms of marketing collaterals

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Podcast Consulting & Strategy

We provide consultations on narrative building and strategy.  We have Conducted 45+ workshops from Basics to Advance podcast production for clientele across B2B, B2B2C, Consultants and Freelancers

Some of the modules include:
- Defining your Niche
- Strategies and planning toward Audience profiling & retention
- Distribution and Communication Strategies
- The Litmus test to access the podcast's relevance

Audiobook and Original IP Production

We undertake commissioned projects and develop original IPs in close collaboration with the owners and parties affiliated. Currently we are working with authors in the Telugu Literary, Fiction, and Mythology space, and are looking forward to expanding our inventory.

We are open to collaborations from authors across English and the Indian languages.
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Editing and Post Production Services

We undertake commissioned projects and develop original IPs in close collaboration with the owners and parties affiliated. 

We provide:
- Planning and Production Assistance
- Editing, Mix and Mastering
- Content Packaging and Distribution
- Visual Branding and Social Media Communications
- Support towards the launch of the podcast

We also provide White Label Services to clients

Manju Sara Rajan, Editor in Chief - Beautifulhomes by Asian Paints

Nikhil was extremely accommodating and beyond helpful. He did a lot of research into the topics we’d be covering since it was new to him, he even connected us with interesting guests and of course took care of the entire production. I found him to be a problem-solver and an enthusiastic production partner. I was glad the brand’s first outing into the podcasting space was done with his guidance.
  • What is or isn’t a podcast?
    Traditionally, any form of storytelling tailored for consumption across listening platforms can be considered podcasts. In a broader sense, anything with an RSS (Really Simple Syndication) feed attached can be called a podcast. However, there’s a broad spectrum in terms of what constitutes a podcast : monologues, the sharing of thoughts in a bite-sized format or even an hour-long intellectual panel with a guest/multiple guests. The sky is truly the limit in terms of formats. Now, what doesn’t constitute a podcast? Here’s a short list: Visually-packed content including explainers, documentaries, infographics, presentations and charts Non-serialized audio or video which is not pre-recorded for on-demand consumption
  • Why should I start one?
    Podcasts provide a unique platform for brands and individuals to freely share ideas and compelling stories that might not otherwise be represented in conventional mediums.Through podcasting, good content is met with higher retention and recall rates in addition to a stronger degree of brand and host loyalty. It gives brands/creators an opportunity for meaningful engagement with listeners, and fosters a sense of community and trust among listeners. This sets the medium apart from the rest.
  • How will people search or find my podcast?
    Podcast shows enjoy excellent discoverability as they are readily available on major music streaming and podcast listening platforms such as Spotify, Jio Saavn, Apple Podcasts, Amazon Music, and others that support RSS-based syndication. With a simple search, people can easily find and access your content.
  • Can anyone start a podcast?
    Absolutely, yes! While anyone can start a podcast for free, maintaining consistency and authenticity is where the real challenge lies. Knowing your target audience and delivering content tailored to their interests is the key to achieving success and building a loyal listener base.
  • What makes up my podcast stats?
    The metrics to measure the performance of a given podcast have evolved over the recent years. However, there are two types of parameters for evaluation : a) Total downloads and listens which can be used to measure overall reach b) Deeper parameters like episodic retention, unique listeners, listening platforms, episode popularity, reviews and ratings, Q&A, Polls, audience geography etc. These stats help you understand your podcast's performance, identify trends, and make data-driven decisions to improve your content and grow your audience.
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